Trina Willard

Trina Willard has a passion for cultivating a realistic approach to data that supports community change. As a social psychologist and program evaluator for over three decades, she has discovered that many nonprofit and government organizations don’t have the capacity or tools to capture data that could optimize their operations and outcomes. This need, blended with her passion to work with those who serve the community, motivated her to launch Knowledge Advisory Group in 2010. Trina focuses on the effectiveness of programs, policies and procedures, emphasizing the need to identify and measure realistic outcomes for continued growth. Her areas of expertise include program evaluation, outcomes measurement, quantitative and qualitative data collection, meeting facilitation, strategic decision-making, and building evaluation culture.

Trina previously served as Evaluation Chief at the Virginia Department of Criminal Justice Services and Vice President of Transformation Systems, Inc. She is a Licensed Consultant for the Nonprofit Standards for Excellence.

Knowledge Advisory Group is a small, woman-owned management consulting firm that specializes in measurement and program evaluation. Our approach brings a process and outcomes measurement lens to your organization’s planning and change management efforts.  Affectionately known as “data geeks with people skills,” the KAG team believes anything is possible with the right information.